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Corporate Culture







Appro was founded with a set of core values that remain essential to our goal to deliver superior servers and solutions through our commitment to product innovation, quality and customer service.
Customer focus — deliver high quality, high value
solutions. Our success is linked to the success of our customers.
We anticipate, understand and focus on our customers' needs.
Innovation — foster a culture of innovation and
encourage creativity. It is critical to encourage and develop
ideas in all areas of the company. We learn through trial and
error, and transform innovative ideas into reality.
Integrity — conduct business according to the
highest ethical standards. How we operate our business is as important
as what we accomplish. We manage our business honestly and directly,
accept responsibility for our actions, and follow through on commitments
and promises.
Leadership — inspire and empower one another
to achieve our vision. Leadership can occur at all levels of the
organization. We encourage one another to act as leaders, promote
innovation, and empower decision-making.
Operational excellence — maintain an environment
that focuses on continuous improvement. Operational excellence
yields best in class results and is the responsibility of all
employees. We strive for predictability, focusing on informed
decision making, and effective and efficient business processes.
Teamwork — promote cross-functional collaboration
and communication. We listen to each other's opinions, respect
our differences, and seek ways to ensure we achieve both our individual
and company goals.
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Appro is focusing its product design to address the HPC cluster
market and key customer requirements including system management,
high availability and price/performance for HPC applications.
Appro has shown the ability to win highly sought-after, large-scale
HPC deals positioning the company to benefit from strong market
growth that IDC projects through 2012.
Earl Joseph,
IDC Program Vice President, Technical Computing

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Customer Quote

“Appro not only offered us a cost effective solution but
they also improved our required technical specification through
better reliability, greater fault tolerance and redundancy as
well as more flexibility with regards to system scalability.
Bob Bell,
Technical Director, ING Renault F1 Team

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