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Corporate Culture
Appro was founded with a set of core values that remain essential to our goal to deliver superior servers and solutions through our commitment to product innovation, quality and customer service.
Customer focus — deliver high quality, high value solutions Our success is linked to the success of our customers. We anticipate, understand and focus on our customers' needs.
Innovation — foster a culture of innovation and encourage creativity It is critical to encourage and develop ideas in all areas of the company. We learn through trial and error, and transform innovative ideas into reality.
Integrity — conduct business according to the highest ethical standards How we operate our business is as important as what we accomplish. We manage our business honestly and directly, accept responsibility for our actions, and follow through on commitments and promises.
Leadership — inspire and empower one another to achieve our vision Leadership can occur at all levels of the organization. We encourage one another to act as leaders, promote innovation, and empower decision-making.
Operational excellence — maintain an environment that focuses on continuous improvement Operational excellence yields best in class results and is the responsibility of all employees. We strive for predictability, focusing on informed decision making, and effective and efficient business processes.
Teamwork — promote cross-functional collaboration and communication We listen to each other's opinions, respect our differences, and seek ways to ensure we achieve both our individual and company goals.
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Appro is focusing its product design to address the HPC cluster
market and key customer requirements including system management,
high availability and price/performance for HPC applications.
Appro has shown the ability to win highly sought-after, large-scale
HPC deals positioning the company to benefit from strong market
growth that IDC projects through 2012.
Earl Joseph,
IDC Program Vice President, Technical Computing
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Customer Quote
“Appro not only offered us a cost effective solution but
they also improved our required technical specification through
better reliability, greater fault tolerance and redundancy as
well as more flexibility with regards to system scalability.”
Bob Bell,
Technical Director, ING Renault F1 Team
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